Straight answers
Frequently Asked Questions
Plans and pricing, getting found on Google and in AI answers, and what we need from you. If your question isn’t here, email us and you’ll get a straight answer.
01 · Plans and pricing
What it costs, and what you’re agreeing to.
What does it cost?
Two plans. Website is $297 the first month, which covers the build and that month’s hosting, then $49 a month. SEO + Website is $297 a month with no setup fee, for the website, your Google Business Profile managed every month, and the SEO, GEO and AEO work month to month. Both are side by side on the pricing page.
Which plan should I start with?
If you just need a professional site up, hosted and kept current, start with Website. If customers can’t find you in the first place, on Google, on Maps or in AI answers, start with SEO + Website. It’s the one that does the most, because the site, the Google profile and the monthly search work all pull together.
SEO + Website includes the site, so nothing gets bought twice, and moving up from Website later is fine too.
Are there setup fees?
Only on the Website plan, folded into the first month. $297 the first month, which covers the build, then $49 a month. On SEO + Website there is no setup fee. The site build is part of the $297 a month, not a separate project you pay for up front.
Am I locked into a contract?
No. Both plans are month-to-month. You can cancel anytime, no penalty, no awkward phone call required. That’s on purpose. Being easy to leave keeps the pressure where it belongs, on us.
What do I keep if I cancel?
Your Google Business Profile, its reviews, your phone number, and your domain are yours. Always. They transfer to you, full stop. The website is built and hosted as part of the plan, so it stays with us if you leave, and we’ll help you transition to whatever comes next. We don’t hold your business hostage.
Who owns the domain?
You do. If we register one for you, it goes in your business’s name and stays registered to you. It travels with you the same as your number, your reviews, and your Business Profile.
02 · Getting found
Google, Maps, and the AI answers.
I already have a website. Do you replace it?
Usually, yes. The SEO + Website plan is a site built to rank. A page for each service, city pages only where you’ve genuinely done jobs, and a lead form wired straight to your phone. That is hard to bolt onto a template site we didn’t build. On the onboarding call we look at what you already have and tell you straight whether any of it is worth keeping.
Either way, tell us who your domain is registered with and who can log in. Without that we can’t verify the site with Google, and that holds up the whole build. “No domain yet” is a perfectly fine answer.
Do I need a Google Business Profile before we start?
No. If you don’t have one, we create it. If you have one that was never verified, we work through the verification. If it’s sitting in an old marketing company’s Google account, say so on the intake form. That’s exactly why we ask which account owns it.
Google runs its own verification process on its own schedule. We start it on day one and keep you posted on where it stands.
What does managing my Google Business Profile mean?
The profile is what fills the map results, and it’s what a customer sizes you up on before they reach your website. We verify it if it isn’t, fill out every field the way it’s meant to be (the right primary category, every service, hours, service area), and then keep it current every month. Photos from real jobs, regular posts, and changes whenever your hours or services change.
It stays in your Google account the whole time. We work on it as a manager, not as the owner.
What are GEO and AEO?
SEO is showing up when somebody searches Google or Maps. GEO (generative engine optimization) and AEO (answer engine optimization) are showing up when somebody asks an AI instead. ChatGPT, Google’s AI Overviews, Gemini. Those tools pull their answers from pages that say plainly who a business is, what it does, where it works and what it charges.
So we write every page that way, with the structured data behind it, and keep it current. Nobody can promise you a spot in an AI answer any more than a Google ranking, and we don’t. We do the work that gives you a real shot at both. Here’s how it works on the site.
Can you guarantee I’ll rank first on Google?
No, and nobody can honestly promise it. Google decides what ranks, and it doesn’t take instructions from us. What we can do is the work that gives you a real shot. A site built around your actual services and the towns you actually work, a complete and verified Business Profile, your name, address and phone matching everywhere they appear online, and the technical side done properly.
Anyone selling you a guaranteed position is selling you something they don’t control. We don’t publish numbers we can’t stand behind, and a promised ranking is one of them.
Why is SEO a monthly plan instead of a one-time build?
Because the pieces stack. A complete, current Google profile, pages Google and the AI tools can quote, listings that agree everywhere they appear. Every month builds on the last, and a site nobody has touched in a year quietly slides backwards.
Hosting and updates are in the price too. When your prices or services change, the site changes. Here’s how it compounds.
03 · Tools, and getting started
The practical questions.
What if I already use a CRM or booking app?
Keep using it. Nothing we build replaces it. The site’s quote form sends every lead to your phone and email, and you run the job in whatever tool you already use. Where something we do overlaps with a tool you’re already paying for, we’ll point it out instead of quietly running two systems side by side.
What do you need from me to get started?
One sitting. We fill out the setup form together on a call instead of mailing you a homework packet. Your services, your prices, the towns you actually work, photos of your real work, and who controls your domain and your Google profile.
That’s the heavy part, and it’s largely behind you once the call is over. You can start the form whenever you like.
Who will I actually be dealing with?
Three people in Topanga, California. There’s no account manager, no ticket queue, and nobody between you and the person who built your site. When something breaks or you want something changed, you text or email one of us, and one of us answers. Here’s the team.
Do you work outside California?
Yes. We’re based in Topanga, California, and we work with businesses anywhere in the United States. The sites on our work page are in Utah, Arizona, Oregon and California.
When will everything be live?
We start everything on day one. One piece runs on Google’s clock. Google verifies your Business Profile on its own schedule, and we don’t control that timeline or pretend we do. Everything on our end starts right away, and you’ll know where each piece stands.
Get started
Got what you needed? Pick a plan.
Both plans are month to month. No contracts. One call gets it started.