How many pages does a junk removal website need?

Short answer. One page for every kind of job you want and one page for every town you really work, plus a few pages that answer the questions people ask before they call.

That’s not a number you pick out of the air. It comes from how people search.

One page answers one search

Someone with a dead hot tub in the backyard searches “hot tub removal” and the name of their town. Someone cleaning out a parent’s house searches “estate cleanout.” Someone with a couch on the curb searches “furniture pickup near me.”

Those are different people with different jobs. A single homepage can’t be the best answer to all of them at once. It says “junk removal” and lists a few things you haul. A page about hot tub removal can say how you cut it up, whether you need the spa drained first, and what access you need to the yard. That page is a much better match for the person with the hot tub, and Google can see that.

The same goes for towns. A page about junk removal in Midvale can talk about Midvale. A homepage that lists twelve towns in a sentence can’t.

A real page map

Here is how the site we built for Salt City Junk Haulers in Salt Lake City is laid out. You can click through every page.

• A homepage that says who they are, where they work and how to get a price.
• 25 service pages. Furniture removal, appliance removal, mattress removal, TV and electronics removal, garage and basement cleanouts, estate cleanouts, hoarder cleanouts, yard debris, renovation debris, storage unit cleanouts, commercial junk removal and more. Each one is its own page. See the services (opens in a new tab)
• 12 town pages, one for each of the cities they haul in most. Midvale, Sandy, Murray, West Jordan, Draper, Millcreek and others. See the towns (opens in a new tab)
• A cost page that explains how they price a job, in their own words. What junk removal costs in Salt Lake City (opens in a new tab)
• A what-we-take page, because people want to know if you’ll haul their thing before they call.
• A reviews page with their real Google reviews.
• About and contact pages, plus privacy and terms.

That’s about 50 pages. It’s big because they sell a lot of different jobs and cover a lot of towns. Yours might be smaller, and that’s fine.

Which service pages to build first

Don’t start with a list of every service a junk removal company could offer. Start with yours.

1. The jobs you want more of. If estate cleanouts are your best money, that page comes first.
2. The jobs people search for by name. Hot tub removal, mattress removal, appliance removal, piano removal. People type those exact words.
3. The jobs you already do a lot of. You know them best, so you can write the most useful page.

Skip services you don’t really offer. A page for a job you’d turn down just brings you calls you don’t want.

Town pages, done right

One page per town you really work. Not every town within fifty miles.

Each town page needs something that’s actually about that town. Which neighborhoods you’re in most, what kind of jobs come up there, how access usually works, how fast you can get out there. If you copy one town page and swap the name, you end up with a stack of near-identical pages. Google calls those doorway pages and treats them as spam, so they hurt more than they help.

If you’ve only done a couple of jobs in a town, wait. Write that page once you’ve got real work there to talk about.

“I only haul in two towns”

Then you get two town pages, not twenty. A small, honest site with a page for each service you sell and a page for each of your two towns is better than a big site padded with places you don’t go.

Pages that don’t earn their keep

• Pages for services you don’t offer.
• Town pages for places you’ve never worked.
• Blog posts written only to have more posts.
• Pages that repeat the homepage with one word changed.

Every page should answer a real question for a real customer. If it doesn’t, leave it out.

How we build it

On our SEO + Website plan, the site gets a page for each service you sell and a page for each town you’ve actually worked, sized to your business. It’s built around your own services, prices and towns.